Ridwan and Hendarman Lubis 2025. Analysis of the Influence of E-commerce on Consumer Behavior in Purchasing Beauty Products on the Shopee Marketplace Moderated by Consumer Trust and Price Perception. Siber International Journal of Education Technology (SIJET). 3, 1 (Sep. 2025), 200–208. DOI:https://doi.org/10.38035/sijet.v3i1.287.