Tam Model on Digi Banking BJB in Bandung

Authors

  • Annisa Fitri Anggraeni Accounting, Winaya Mukti University, Bandung, Indonesia
  • Ichsan Rismunandar Accounting, Winaya Mukti University, Bandung, Indonesia
  • Roby Ahada Management, Winaya Mukti University, Bandung, Indonesia
  • Anne Lasminingrat Management, Winaya Mukti University, Bandung, Indonesia
  • Meita Candra Devi Accounting, Winaya Mukti University, Bandung, Indonesia

DOI:

https://doi.org/10.38035/sijdb.v2i3.141

Keywords:

Technology Acceptance Model (TAM), Perceived Usefulness, Perceived Ease of Use, Attitude towards Using, Behavioral Intention to Use

Abstract

The purpose of this research is to know the perceived usefulness, perceived ease of use, attitude towards using and behavioral intention to use the DIGI app and also to understand the influence of perceived usefulness and perceived ease of use on attitude towards using and its implication on behavioral intention to use. The type used in this research is descriptive and comparative. The research type is descriptive survey and explanatory survey with quantitative method. The sampling technique used in this research is non-probability sampling in the form of accidental sampling by distributing questionnaires through Google Form. The tool that was used for data analysis is IBM SPSS Statistics 25. The result of this research shows that perceived usefulness, perceived ease of use, attitude towards using and behavioral intention to use the DIGI app is said to be quite good. Perceived usefulness and perceived ease of use simultaneously and partially influenced attitude towards using and behavioral intention to use significantly while attitude towards using influenced behavioral intention to use significantly.

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Published

2025-02-21

How to Cite

Fitri Anggraeni, A., Rismunandar, I., Ahada, R., Lasminingrat, A., & Candra Devi, M. (2025). Tam Model on Digi Banking BJB in Bandung. Siber International Journal of Digital Business (SIJDB), 2(3), 187–202. https://doi.org/10.38035/sijdb.v2i3.141

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Vol. 2 No. 3 (2025): (SIJDB) Siber International Journal of Digital Business (January - March 2025)

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Copyright (c) 2025 Annisa Fitri Anggraeni, Ichsan Rismunandar, Roby Ahada, Anne Lasminingrat, Meita Candra Devi

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