The Effect of On-Time Performance, Marketing Mix, and Service Excellence on Customer Satisfaction and Customer Loyalty
DOI:
https://doi.org/10.38035/sijdb.v2i3.142Keywords:
Consumer Loyalty, Consumer Satisfaction, On-Time Performance, Marketing Mix, Service ExcellenceAbstract
The purpose of this literature study is to develop a hypothesis regarding the influence between variables that can be used for further research in the field of marketing management. The literature review article on the influence of on-time performance, marketing mix, and service excellence on customer satisfaction and customer loyalty is a scientific article in marketing management. The approach used in this literature review is descriptive qualitative. The data collection technique is to use a literature study or review relevant previous articles. The data used in this descriptive qualitative approach comes from previous research relevant to this study and is sourced from academic online media such as Thomson Reuters, Springer, Taylor & Francis, Scopus Emerald, Elsevier, Sage, Web of Science, Sinta Journal, DOAJ, EBSCO, Google Scholar and digital reference books. In previous studies, each relevant previous article was used to review each independent variable. The results of this literature review article are: 1) On-time performance affects customer satisfaction; 2) Marketing mix affects customer satisfaction; 3) Service excellence affects customer satisfaction; 4) On-time performance affects customer loyalty; 5) Marketing mix affects customer loyalty; 6) Service excellence affects customer loyalty; and 7) Customer satisfaction affects customer loyalty.
References
Anggraini, F., & Budiarti, A. (2020). Pengaruh Harga, Promosi, Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Dimediasi Kepuasan Pelanggan Pada Konsumen Gojek. Jurnal Pendidikan Ekonomi (Jupe), 8(3), 86–94. Https://Doi.Org/10.26740/Jupe.V8n3.P86-94
Apriliana, V., & Hidayat, W. (2020). Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Konsumen Dengan Kepuasan Konsumen Sebagai Variabel Intervening (Studi Pada Konsumen Waroeng Spesial Sambal Cabang Banyumanik). Jurnal Ilmu Administrasi Bisnis, 9(4), 571–581. Https://Doi.Org/10.14710/Jiab.2020.28829
Ariyanto, A., & Amalia, R. (2020). Pengaruh Kinerja Layanan, Kepercayaan, Dan Kepuasan Terhadap Loyalitas Konsumen Menggunakan Jasa Pengiriman Jne Di Kota Banda Aceh Terkait Keterlambatan Pengantaran. Jural Ilmiah Manajemen Muhammadiyah Aceh (Jimma).
Azizah, N. N., Nugroho, A., & Mulyani, H. (2022). Travel Time Analysis Of Cikuray Train Departing Pasarsenen – Garut. Advances In Transportation And Logistics Research, 5778, 1100–1110.
Bagus Santoso, S. (2021). Tingkat Ketepatan Waktu (On Time Performance) Pada Maskapai Garuda Indonesia Dan Citilink Di Bandar Udara Tjilik Riwut Palangka Raya. Sttkd Sekolah Tinggi Teknologi Kedirgantaraan Yogyakarta.
Baskara, R. F., Mardiatmi, B. D. A., & Argo, J. G. (2021). Analisis Pengaruh Kualitas Pelayanan Terhadap Pembelian Ulang Melalui Kepuasan Pelanggan Pada Aplikasi Traveloka. Konferensi Riset Nasional Ekonomi Manajemen Dan Akuntansi, 2(1), 1645–1659. Https://Conference.Upnvj.Ac.Id/Index.Php/Korelasi/Article/View/1122
Bunga Pertiwi, A., Ali, H., & Franciscus Dwikotjo Sri Sumantyo. (2022). Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Pada E-Commerce Shopee. Jurnal Ilmu Multidisplin, 1(2), 537–553. Https://Doi.Org/10.38035/Jim.V1i2.63
Dwi Firmansyah, Y., Dwikotjo Sri Sumantyo, F., & Ali, H. (2023). Pengaruh Harga, Promosi Dan Tempat Terhadap Keputusan Pembelian Pada Toko Tekno Sport Di Bumi Sani Kabupaten Bekasi. Jurnal Pengabdian Masyarakat Dan Penelitian Terapan, 1(1), 16–30. Https://Doi.Org/10.38035/Jpmpt.V1i1.80
Fadhilah, Y., & Lesmana, C. I. (2021). Pengaruh Marketing Mix Dan Customer Relationship Marketing Melalui Keunggulan Bersaing Dalam Meningkatkan Market Share Perbankan Syariah. Jurnal Dinamika Ekonomi Syariah, 8(1), 63–75.
Fauziah, K. N., Sudianto, S., & Nabella, S. D. (2022). Pengaruh Kelengkapan Data, Ketelitian, Kecepatan Dan Ketepatan Waktu Terhadap Kepuasan Konsumen Pada Pt Federal International Finance (Fif) Cabang Batam. Postgraduate Management Journal, 2(1), 40–51.
Fauziah, Y., Dwikotjo Sri Sumantyo, F., & Ali, H. (2023). Pengaruh Online Consumer Review, Kualitas Produk Dan Persepsi Harga Terhadap Keputusan Pembelian. Jurnal Komunikasi Dan Ilmu Sosial, 1(1), 48–64. Https://Doi.Org/10.38035/Jkis.V1i1.118
Gunawan, I., Dwikotjo Sri Sumantyo, F., & Ali, H. (2023). Pengaruh Kualitas Produk, Harga Dan Suasana Tempat Terhadap Kepuasan Konsumen Pada Wr. Gado-Gado Maya. Jurnal Komunikasi Dan Ilmu Sosial, 1(1), 1–17. Https://Doi.Org/10.38035/Jkis.V1i1.114
Hadita, H., & Navanti, D. (2024). The Influence Of Product Variation And Product Quality On Consumer Loyalty With Consumer Satisfaction As An Intervening Variable In Hand-Drawn Batik. Dinasti International Journal Of Economics, Finance And Accounting (Dijefa), 5(3), 1145–1159. Https://Doi.Org/10.58777/Mbs.V1i1.153
Hasyim, U., & Ali, H. (2022). Reuse Intention Models Through Customer Satisfaction During The Covid-19 Pandemic?: Cashback Promotion And E-Service Quality Case Study?: Ovo Electronic Money In. Dinasti International Journal Of Digital Business Management, 3(3), 440–452.
Jaya Sakti, R. F., Widiyanto, P., & Candra Susanto, P. (2021). Service Quality And Customer Satisfaction Increasing Loyalty Of Passengers Ro-Ro Ferry Bakauheni. Journal Of Economics, Management, Entrepreneurship, And Business (Jemeb), 1(1), 79–92. Https://Doi.Org/10.52909/Jemeb.V1i1.21
Jumawan, J., Saputra, F., & Prabowo, P. B. (2023). Determinasi Pelatihan Florist Dan Kualitas Pelayanan Kewirausahaan Pada Kejutbypugo Kota Bekasi. Optimal: Jurnal Ekonomi Dan Manajemen, 3(4), 216–227.
Junikon, E., & Ali, H. (2022). The Influence Of Product Quality And Sales Promotion On Repurchase Intention & Impulsive Buying (Marketing Management Literature Review). Dinasti International Journal Of Management Science, 4(2), 297–305. Https://Dinastipub.Org/Dijms/Article/View/1525/1063
Khaira, N., Saputra, F., & Syarief, F. (2022). Pengaruh Persepsi Harga Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Di Kafe Sudut Halaman. Jaman: Jurnal Akuntansi Dan Manajemen Bisnis, 2(3), 24–30.
Kurniawan, D. (2020). Service Excellent Berdasarkan Prespektif Islam Di Bank Syariah. Tawazun: Journal Of Sharia Economic Law, 3(1), 63–74.
Listyowati, D., Fadilah, E., Haroen, R., & Hursepuny, J. (2021). Pengaruh Kualitas Produk Dan Pelayanan Prima Terhadap Kepuasan Pelanggan: Studi Kasus Laboratorium Klinik Prodia Cabang Kramat. Jurnal Manajemen Dan Bisnis Jayakarta, 2(2), 100–111.
Lustono, L. (2020). Pengaruh Kualitas Layanan Dan Harga Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Segabai Variabel Intervening Pada Pengguna Ojek Online Grab (Studi Pada Mahasiswa Stie Tamansiswa Banjarnegara). Medikonis: Jurnal Media Komunikasi Dan Bisnis, 11(1), 1–12. Https://Doi.Org/10.52659/Medikonis.V11i1.22
Mahaputra, M. R., & Saputra, F. (2021). Relationship Word Of Mouth , Advertising And Product Quality To Brand Awareness. Dinasti International Journal Of Digital Business Management, 2(6), 1099–1108.
Marbun, M. B., Ali, H., & Dwikoco, F. (2022). Pengaruh Promosi, Kualitas Pelayanan Dan Keputusan Pembelian Terhadap Pembelian Ulang (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pendidikan Dan Ilmu Sosial, 3(2), 716–727. Https://Dinastirev.Org/Jmpis/Article/View/1134
Maulyan, F. F., Drajat, D. Y., Angliawati, R. Y., & Sandini, D. (2022). Pengaruh Service Excellent Terhadap Citra Perusahaan Dan Loyalitas Pelanggan: Theoretical Review. Jurnal Sains Manajemen, 4(1), 8–17.
Mawaddah, M. S., Ngatimun, N., & Rahajeng, Y. (2024). Pengaruh Pelayanan Prima Dan Harga Terhadap Kepuasan Pelanggan Dalam Membentuk Loyalitas Pelanggan Pada Ud. Probo Sakti Kota Probolinggo. Jurnal Ilmiah Ecobuss, 12(2), 120–131.
Nurpiyanti, R., Rizqiana, K., Apriyadi, D., Firdaus, M. I., & Yuliantini, Y. (2019). Impact Of Service Quality, On Time Performance And Customer Satisfaction With Lion Air’s Image. Advances In Transportation And Logistics Research, 2, 758–763.
Panggabean, H. L., Widiyanto, P., Yulihapsari, I. U., Perwitasari, E. P., Maianto, T., & Suryawan, R. F. (2023). Concepts Marketing Mix: Increase In Sales Of Airlines Ticket On Route International. International Journal Of Asian Business And Management, 2(5), 721–730.
Premana, I. K. D. (2022). Pengaruh Pelayanan Prima Dan Harga Terhadap Loyalitas Pelanggan Di Puri Gangga Resort: The Effect Of Excellent Service And Prices On Customer Loyalty At Puri Gangga Resort. Jurnal Ilmiah Pariwisata Dan Bisnis, 1(7), 1732–1749.
Rane, N., Choudhary, S., & Rane, J. (2023). Metaverse For Enhancing Customer Loyalty: Effective Strategies To Improve Customer Relationship, Service, Engagement, Satisfaction, And Experience. Ssrn Electronic Journal, 05, 427–452. Https://Doi.Org/10.2139/Ssrn.4624197
Richardo, Hussin, M., Bin Norman, M. H., & Ali, H. (2020). A Student Loyalty Model: Promotion, Products, And Registration Decision Analysis-Case Study Of Griya English Fun Learning At The Tutoring Institute In Wonosobo Central Java. International Journal Of Innovation, Creativity And Change.
Saputra, F., & Sumantyo, F. D. S. (2023). Pengaruh Sistem Informasi Manajemen: Kepuasan Konsumen Dan Keputusan Pembelian Tiket Mpl Mobile Legend Di Aplikasi Blibli.Com. Cuan: Jurnal Kewirausahaan Dan Manajemen Bisnis, 1(2), 98–105.
Satria, B., Untari, D. T., & Khasanah, F. N. (2023). Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Mujigae Resto Bekasi. Jurnal Kajian Ilmiah, 23(1), 23–32.
Setiawan, F., & Hermina, N. (2023). Pengaruh Marketing Mix Dan Customer Bonding Terhadap Loyalitas Pelanggan. Fair Value: Jurnal Ilmiah Akuntansi Dan Keuangan, 5(10).
Simarmata, J., Keke, Y., & Akbar, R. (2018). On-Time Performance Analysis And Issues To Keep Customers Satisfied (Case Study: Domestic Flights Of Garuda Indonesia In Soekarno-Hatta International Airport). Advances In Engineering Research (Aer), 147(Grost), 904–915. Https://Doi.Org/10.2991/Grost-17.2018.80
Supriyanto, M., & Taali, M. (2022). Pengaruh Bauran Pemasaran (Marketing Mix) Terhadap Pengambilan Keputusan Menginap Di The Sun Hotel Madiun. Epicheirisi: Jurnal Manajemen, Administrasi, Pemasaran Dan Kesekretariatan, 2(2), 26–33. Https://Doi.Org/10.32486/Epicheirisi.V2i2.458
Susanto, P. C., Arini, D. U., Yuntina, L., & Panatap, J. (2024). Konsep Penelitian Kuantitatif?: Populasi , Sampel , Dan Analisis Data ( Sebuah Tinjauan Pustaka ). Jurnal Ilmu Manajemen, 3(1), 1–12. Https://Doi.Org/Https://Doi.Org/10.38035/Jim.V3i1
Susanto, P. C., Mahaputra, M. R., & Mahaputra, M. R. (2024). Service Quality And Customer Satisfaction Have An Impact On Increasing Hotel Room Occupancy Ratio: Literature Review Study. Greenation International Journal Of Tourism And Management, 1(4), 400–412.
Susiloningtyas, L., Cahyono, A. D., Wiseno, B., & Phetrasuwan, S. (2022). The Influence Of Work Discipline On The Quality Of Excellent Service For Health Administration Staff In Hospital Kediri Regency. Strada Jurnal Ilmiah Kesehatan, 11(1), 20–36. Https://Doi.Org/10.30994/Sjik.V11i1.887
Tarigan, R. A., & Bara, D. I. B. (2022). Pengaruh Service Excellent Dan I-Saku Terhadap Loyalitas Pelanggan Di Indomaret Simpang Kolam Tembung. Bisnis-Net Jurnal Ekonomi Dan Bisnis, 5(2), 114–125.
Widiyarini, W., Johan, R. S., Septariani, D., & Asikin, I. (2023). Pengaruh Safety Dan On Time Performance Terhadap Loyalitas Pelanggan (Studi Kasus Pada Maskapai Batik Air). Jurnal Ilmiah Wahana Pendidikan, 9(21), 884–887.
Wijaksono, D., & Ali, H. (2019). Model Repurchase Intentions: Analysis Of Brand Awareness, Perceived Quality, Brand Association, And Brand Loyalty (Case Study Private Label On Store Alfamidi In Tangerang). Saudi Journal Of Humanities And Social Sciences, 4(5), 371–380. Https://Doi.Org/10.21276/Sjhss.2019.4.5.10
Winarsih, R., Mandey, S. L., Wenas, R. S., Manajemen, J., Ekonomi, F., Bisnis, D., Sam, U., & Manado, R. (2022). Pengaruh Persepsi Harga , Kualitas Makanan , Dan Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Dabu – Dabu Lemong Resto Dan Coffee Kawasan Megamas Di Manado. Jurnal Emba, 10(03), 388–399.
Zulkarnain, R., Taufik, H., & Ramdansyah, A. D. (2020). Pengaruh Kualitas Pelayanan Dan Kualitas Produk Terhadap Loyalitas Nasabah Dengan Kepuasan Nasabah Sebagai Variabel Intervening ((Studi Kasus Pada Pt Bank Syariah Mu’amalah Cilegon). Jurnal Manajemen Dan Bisnis, 2(1), 87–110.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Rintis Eko Widodo

This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright :
Authors who publish their manuscripts in this journal agree to the following conditions:
- Copyright in each article belongs to the author.
- The author acknowledges that the Siber International Journal of Digital Business (SIJDB) has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
- Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at Siber International Journal of Digital Business (SIJDB).