Digital-Age Recruitment Planning and HR Strategies in Scandinavian Distribution Firms: A Systematic Literature Review

Sri Yusriani; Pitri Yanti

doi:10.38035/sijdb.v2i4.284

Authors

Sri Yusriani Doctoral of Human Resource Management Program, GSB, Universiti Sains Malaysia, Pulau Penang; SCM Practitioner Denmark
Pitri Yanti Doctoral Program in Marketing Management, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.38035/sijdb.v2i4.284

Keywords:

Digital Recruitment, Strategic HRM, AI in HR, Distribution Sector, Scandinavia, Workforce Diversity, HR Technology, Systematic Literature Review, Talent Mobility

Abstract

This study presents a Systematic Literature Review (SLR) on how digital-age recruitment planning enhances human resource (HR) strategies in distribution companies across Scandinavia. Based on 15 peer-reviewed articles published between 2017 and 2025, the review identifies four key themes: the integration of digital recruitment tools, strategic alignment, sociocultural considerations, and gaps in practice. Scandinavian firms—particularly in Denmark, Sweden, and Norway—are increasingly using AI screening, predictive analytics, and Applicant Tracking Systems (ATS) to improve hiring efficiency and workforce agility. An illustrative case from Denmark further contextualizes the strategic use of digital recruitment in internal mobility. While these tools offer operational benefits, their impact depends on alignment with inclusive, long-term HR planning. The findings offer insights for Southeast Asian organizations and policymakers aiming to adapt to digital HRM transitions.

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