The Influence of Website Quality and Digital Trust on Brand Loyalty through User Satisfaction as a Mediator

Authors

  • Andri Catur Trissetianto Institut Teknologi dan Bisnis, Bogor, Indonesia
  • Dedy Tri Cahyono Institut Teknologi dan Bisnis, Bogor, Indonesia
  • Jaja Miharja Institut Teknologi dan Bisnis, Bogor, Indonesia

DOI:

https://doi.org/10.38035/sijdb.v3i2.286

Keywords:

website quality, digital trust, user satisfaction, brand loyalty, structural equation modeling, digital marketing, technology information

Abstract

The Influence of Website Quality and Digital Trust on Brand Loyalty through User Satisfaction as a Mediator. This study targets online consumers interacting with branded websites. It aims to explain how website quality and digital trust shape brand loyalty via user satisfaction as a mediator. A cross-sectional survey of 332 respondents was analyzed using structural equation modeling with bootstrapping and mediation testing. Results show that website quality and digital trust raise user satisfaction, and user satisfaction strongly enhances brand loyalty. The indirect effects from website quality and digital trust to brand loyalty through user satisfaction are significant, while the direct effects remain small yet positive, indicating partial mediation. The evidence underscores the importance of technical reliability, clear information architecture, easy navigation, and transparent privacy practices to elevate satisfaction and loyalty. Managerial implications advise prioritizing improvements on the weakest dimensions within the brand’s context.

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Published

2025-10-04

How to Cite

Andri Catur Trissetianto, Dedy Tri Cahyono, & Jaja Miharja. (2025). The Influence of Website Quality and Digital Trust on Brand Loyalty through User Satisfaction as a Mediator. Siber International Journal of Digital Business (SIJDB), 3(2), 76–85. https://doi.org/10.38035/sijdb.v3i2.286

Issue

Vol. 3 No. 2 (2025): (SIJDB) Siber International Journal of Digital Business (October - December 2025)

Section

Articles

License

Copyright (c) 2025 Andri catur trissetianto, Dedy Tri Cahyono, Jaja Miharja

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