Exploring the factors of Digital Entrepreneurial Intention among Undergraduate Management Students
DOI:
https://doi.org/10.38035/sijdb.v4i1.384Keywords:
Digital Entrepreneurial Intention, Entrepreneurial Knowledge, Entrepreneurial Perception, Entrepreneurial Education, Digital Technology, Social Networking, Management StudentsAbstract
Digital technology has expanded entrepreneurial opportunities for university students, yet access to technology and entrepreneurship-related learning does not necessarily translate into an intention to establish a digital business. Previous studies have examined digital entrepreneurial intention using different combinations of individual, educational, technological, and social factors, while evidence integrating these factors among undergraduate Management students remains limited. This study examines the influence of entrepreneurial knowledge, entrepreneurial perception, entrepreneurial education, digital technology, and social networking on digital entrepreneurial intention among undergraduate Management students at Universitas Padjadjaran. A quantitative approach was employed using questionnaire data from 205 eligible respondents, which were analyzed using Partial Least Squares Structural Equation Modeling. The findings show that entrepreneurial education has a positive and significant influence on entrepreneurial knowledge. Entrepreneurial perception and digital technology positively and significantly influence digital entrepreneurial intention, whereas entrepreneurial education, entrepreneurial knowledge, and social networking do not have significant influences. This study provides new empirical evidence by integrating individual, educational, technological, and social factors within a single model in the context of undergraduate Management students in Indonesia.
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