Analysis SWOT to Establish Marketing Strategies at PT.Hilon Indonesia Bandar Lampung Branch

Authors

  • Fika Fitriyani Bhayangkara University, Jakarta Raya, Indonesia

DOI:

https://doi.org/10.38035/sijdb.v1i3.42

Keywords:

Analysis Swot, PT. Hilon Indonesia, Marketing Strategy

Abstract

This SWOT analysis aims to formulate an effective marketing strategy for PT. Hilon Indonesia Bandar Lampung Branch. Through identifying strengths, weaknesses, opportunities, and threats, it was found that the company has strengths in high-quality products, good reputation, and advanced technology. However, companies also face disadvantages such as high production costs and dependence on suppliers. Opportunities that can be exploited include market growth and product innovation, while the main threats come from intense competition and pressing raw material prices. Recommended strategies include product diversification, increasing operational efficiency, market expansion, brand strengthening, and partnership strategies. The implementation of these strategies is expected to increase competitiveness and support PT's sustainable growth. Hilon Indonesia Bandar Lampung Branch.

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Published

2024-03-10

How to Cite

Fitriyani, F. (2024). Analysis SWOT to Establish Marketing Strategies at PT.Hilon Indonesia Bandar Lampung Branch. Siber International Journal of Digital Business (SIJDB), 1(3), 111–117. https://doi.org/10.38035/sijdb.v1i3.42

Issue

Vol. 1 No. 3 (2024): (SIJDB) Siber International Journal of Digital Business (January - March 2024)

Section

Articles

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Copyright (c) 2024 Fika Fitriyani

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