Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)

Articles

• The Effect of Organizational Culture on Business Strategy Development: A Qualitative Study on Creative Industries

  Muhammad Labib

  1-10

  • ARTICLE PDF

• Marketing Strategy: Segmenting, Targeting, and Positioning for Digital Business (Literature Review)

  Rio Luthfiandana, Gratia Atanka Barus, Nuraeni Nuraeni, Sri Yanthy, Herni Pujiati

  11-22

  • ARTICLE PDF

• The Role of Servant Leadership in Improving Employee Satisfaction and Performance

  Nani Sudiarti, Tubagus Hedi Saepudin

  23-32

  • ARTICLE PDF

• Business Management: Analysis of Entrepreneurship and Marketing Mix

  Helena Louise Panggabean, Mochammad Subagio, Nunung Ayu Sofiati, Primadi Candra Susanto

  33-46

  • ARTICLE PDF

• E-Commerce and Word of Mouth Influence on Member Satisfaction at Alfafa Tour & Travel

  Lukman Hadi, Joko Hananto

  47-55

  • ARTICLE PDF

• The Influence of Green Marketing and Brand Image on Purchasing Decisions

  Rita Zahara

  56-67

  • ARTICLE PDF

• The Influence of Sales Strategy, Business Concept and Success Indicators on Entrepreneurship with Marketing Management as a Mediating Variable

  Nunung Ayu Sofiati, Agus Suhendra, Indra Sani, Mohamad Zaini

  68-83

  • ARTICLE PDF

• The Impact of Gender and Age on Attitudes toward Technology in Investment Decision-Making

  Hetal Prajapati, Divesh Ramrakhya, Jenik Baghadiya, Rahul Chauhan, Andino Maseleno, R Rizal Isnanto

  84-92

  • FULL ARTICLE PDF

• The Role of Digital Twins in Optimizing Renewable Energy Utilization and Energy Efficiency in Manufacturing

  Nkemakonam Chidiebube Igbokwe, Charles Onyeka Nwamekwe, Chukwuma Godfrey Ono, Emeka Celestine Nwabunwanne, Patrick Sunday Aguh

  93-111

  • ARTICLE PDF