Vol. 1 No. 4 (2024): (SIJDB) Siber International Journal of Digital Business (April - June 2024)

Articles

• The Effect of Organizational Culture on Business Strategy Development: A Qualitative Study on Creative Industries

  Muhammad Labib

  1-10

  • ARTICLE PDF

• Marketing Strategy: Segmenting, Targeting, and Positioning for Digital Business (Literature Review)

  Rio Luthfiandana, Gratia Atanka Barus, Nuraeni Nuraeni, Sri Yanthy, Herni Pujiati

  11-22

  • ARTICLE PDF

• The Role of Servant Leadership in Improving Employee Satisfaction and Performance

  Nani Sudiarti, Tubagus Hedi Saepudin

  23-32

  • ARTICLE PDF

• Business Management: Analysis of Entrepreneurship and Marketing Mix

  Helena Louise Panggabean, Mochammad Subagio, Nunung Ayu Sofiati, Primadi Candra Susanto

  33-46

  • ARTICLE PDF

• E-Commerce and Word of Mouth Influence on Member Satisfaction at Alfafa Tour & Travel

  Lukman Hadi, Joko Hananto

  47-55

  • ARTICLE PDF

• The Influence of Green Marketing and Brand Image on Purchasing Decisions

  Rita Zahara

  56-67

  • ARTICLE PDF

• The Influence of Sales Strategy, Business Concept and Success Indicators on Entrepreneurship with Marketing Management as a Mediating Variable

  Nunung Ayu Sofiati, Agus Suhendra, Indra Sani, Mohamad Zaini

  68-83

  • ARTICLE PDF

• The Impact of Gender and Age on Attitudes toward Technology in Investment Decision-Making

  Hetal Prajapati, Divesh Ramrakhya, Jenik Baghadiya, Rahul Chauhan, Andino Maseleno, R Rizal Isnanto

  84-92

  • FULL ARTICLE PDF