Utilising SWOT Analysis to Improve The Comeptitiveness of UMKM in The Pandemic Era
DOI:
https://doi.org/10.38035/sijet.v1i3.61Keywords:
UMKM, SWOT, PandemicAbstract
In the pandemic era and the highly competitive national and international economic landscape, Micro, Small and Medium Enterprises (MSMEs) are facing challenging times. This is due to the increasingly intense competition in domestic and foreign industries. The government needs to pay greater attention to MSMEs as they are one of the drivers of economic growth, especially in Indonesia. Growing the MSME sector and reducing poverty are signs of successful development. Especially for low-income countries, the expansion of the MSME sector and the reduction of poverty are signs of successful development income per capita. The best tool to help MSMEs decide on marketing plans and forecast changes in the corporate environment is SWOT analysis. Where SWOT analysis can be applied Threats, Weaknesses, and Strengths are internal elements that affect MSMEs. MSMEs internal threats and Opportunity factors arising from competition or outside sources. Four marketing strategies were derived from this research to help MSMEs become more competitive. These strategies include the S-O Strategy of MSMEs, which calls on MSMEs to innovate, create unique features for their goods, and use technology as a tool for sales and promotion.
References
Chairunnisa, S. M., Salsabila, A., Aziza, A. R., & Rahmah, S. (2022). Implementasi Manajemen Strategi Melalui Balanced Scorecard Pada UMKM Amelia Snack Dan Cookies. Jurnal Bisnis Dan Manajemen, 26–41. https://doi.org/10.23960/jbm.v18i0.307
Elisabet, L., Lestari, C., & Sari, R. (2021). ANALISIS STRATEGI BERSAING UMKM MENGGUNAKAN FORMULASI MATRIKS MANAJEMEN STRATEGIS . 17(2), 101–116.
Herianti, A., & Kusumawardhani, A. (2023). MEMBANGUN KEUNGGULAN BERSAING MELALUI ALIANSI STRATEGIS DAN INOVASI PRODUK SEHINGGA MENINGKATKAN KINERJA PERUSAHAAN?: STUDI PADA UMKM MAKANAN DAN MINUMAN DI KOTA SEMARANG. Jurnal Akuntansi Dan Pajak, 23(2).
Sianturi, R. D. (2020). Manajemen Pemasaran Menggunakan Analisis SWOT Pada UMKM Guna Meningkatkan Daya Saing UMKM. Journal of Business and Economics Research (JBE), 1(1), 45–50. https://doi.org/10.47065/jbe.v1i1.118
Styaningrum, F. (2021). Konsep Sistem Ekonomi Kerakyatan Dalam Pemberdayaan UMKM Indonesia. Jurnal Ekonomi Dan Bisnis Universitas Udayana, 10(8), 656–663.
Zulfikar, R., Mayvita, P. A., & Purboyo, P. (2019). ADOPSI TEKNIK PENYUSUNAN BUSINESS PLAN MODEL CANVAS UNTUK PERENCANAAN BISNIS UMKM KULINER JALANAN DI KAWASAN GATOT SUBROTO BANJARMASIN. JURNAL PENGABDIAN AL-IKHLAS, 4(2). https://doi.org/10.31602/jpaiuniska.v4i2.1955
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Theresia Naomi Putri Manurung
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright :
Authors who publish their manuscripts in this journal agree to the following conditions:
- Copyright in each article belongs to the author.
- The author acknowledges that the Siber International Journal of Education Technology (SIJET) has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
- Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at Siber International Journal of Education Technology (SIJET).
