Analysis of Product Quality, Brand Image and Service Quality on Purchasing Decisions (Marketing Management Literature Review)

Authors

  • Siska Aprelyani Student of the Faculty of Economics & Business, Bhayangkara University, Greater Jakarta, Indonesia

DOI:

https://doi.org/10.38035/sijet.v1i4.97

Keywords:

Product Quality, Brand Image, Quality of Service, Purchase Decision

Abstract

Literature Review The Influence of Product Quality, Brand Image and Quality of Service on Purchasing Decisions is a scientific article used to build a research hypothesis on the influence between variables that will be used in further research. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other online media. The results of this article are: 1) Product Quality influences Purchasing Decisions; 2) Brand Image influences Purchasing Decisions; 3) Quality of Service influences Purchasing Decisions. Apart from these 3 exogenous variables that influence the endogenous variable of Purchasing Decisions, there are still many other factors including buying interest, promotion, price.

References

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Published

2024-04-30

How to Cite

Aprelyani, S. (2024). Analysis of Product Quality, Brand Image and Service Quality on Purchasing Decisions (Marketing Management Literature Review) . Siber International Journal of Education Technology (SIJET), 1(4), 137–144. https://doi.org/10.38035/sijet.v1i4.97

Issue

Vol. 1 No. 4 (2024): (SIJET) Siber International Journal of Education Technology (April 2024)

Section

Articles

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Copyright (c) 2024 Siska Aprelyani

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