Analysis of Promotions, Price Perceptions, and Product Quality on Purchasing Decisions (Marketing Management Literature Review)
DOI:
https://doi.org/10.38035/sijet.v1i4.98Keywords:
Promotion, Price Perception, Product Quality, Purchasing Decision.Abstract
Literature Review of the influence of Promotion, Price Perception, Product Quality, on Purchasing Decisions is a scientific article used to build research hypotheses on the influence between variables that will be used in further research. The method of writing a literature review article is the library research method, which is sourced from online media such as Google Scholar, Mendeley and other online media. The results of this article 1) Promotion influences Purchasing Decisions; 2) Price Perception influences Purchasing Decisions; 3)Product Quality influences Purchasing Decisions. Apart from these 3 exogenous variables that influence the endogenous variable of Purchasing Decisions, there are still many other factors including consumer reviews, trust, brand image.
References
Aisya, S., & Riyadi, A. (2020). Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Minat Menabung Masyarakat Kelurahan Siranindi Di Bank Muamalat Indonesia Palu Sulawei Tengah. 02(2), 16–33.
Alamsyah, M. R. (2017). Pengaruh Kualitas Produk , Harga , Promosi , dan Citra Merek Terhadap Keputusan Pembelian.
Ali, H., Limakrisna, N., & Jamaluddin, S. (2016). Model of customer satisfaction: The empirical study at Bri in Jambi. International Journal of Applied Business and Economic Research.
Ali, H & Rafqi Ilhamalimy, R., (2021). Morderl Perrceriverd Risk And Trust: Er-Worm And Purchaser Interntiorn (Ther Rorler Orf Trust Merdiating In Ornliner Shorpping In Shorperer Indornersia). Dinasti Interrnatiornal Jorurnal Orf Digital Businerss Managermernt, 2(2), 204–221. Https://Dori.Orrg/10.31933/Dijdbm.V2i2.651
Ali, H & Hernandes Frisco., (2024) Pengaruh Kualitas Layanan dan Kepercayaan Terhadap Minat Beli dan Loyalitas Pelanggan Pada Minuman Chatime di Daerah Bekasi Utara. 3(3), 46-53.
Ali, H., Paramita,A., Dwikoco, F., (2022) Pengaruh Labelisasi Halal, Kualitas Produk, dan Minat Beli Terhadap Keputusan Pembelian (Literature Review Manajemen Pemasaran). 5(5), 660-669.
Ali, H,. Rafqi Ilhamalimy, R.,(2021). Model Perceived Risk And Trust: E-Wom And Purchase Intention (The Role Of Trust Mediating In Online Shopping In Shopee Indonesia). Dinasti International Journal Of Digital Business Management, 2(2), 204–221. Https://Doi.Org/10.31933/Dijdbm.V2i2.651
Andrerws, J. C., & Shimp, T. A. (2018). Adverrtising, Prormortiorn, And Ortherr Aspercts Orf Intergraterd Markerting Cormmunicatiorns. Borstorn: Nerlsorn Erducatiorn
Assauri, S. (2015). Manajemen Pemasaran. PT Raja Grafindo Persada.
Effendi, Z., & Chandra, R. (2020). Pengaruh Promosi Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Pada Travel Umroh Dan Haji Plus PT . Inyong Travel Barokah. 1–25.
Fandy Tjiptornor. (2019). Perngerrtian Kerpuasan Mernurut Lorverlorck Dan Wirtz Dikutip Orlerh Fandy Tjiptornor. Univerrsitas Muhammadiyah Magerlang.
Halim, N. R., & Iskandar, D. A. (2019). Pengaruh Kualitas Produk, Harga dan Strategi Promosi Terhadap Minat Beli. Jurnal Ilmu Dan Riset …, 4(3), 415–424.
Kambey, J. F. R., Moniharapon, S., Soegoto, A. S., Merek, P. C., Acuan, K., Harga, D. A. N. P., Kambey, J. F. R., & Ratulangi, U. S. (2022). Terhadap Keputusan Pembelian Layanan Internet Indihome Di Pt . Telkom Tomohon The Influence Of Brand Image , Reference Group , And Price Perception Towards Purchasing Decisions Of Pt . Telkom Tomohon Indihome Internet Service Oleh?: Jurusan Manajemen , Fa. 10(1), 879–890.
Korowa, E., Sumayku, S., & Asaloei, S. (2018). Pengaruh Kelengkapan Produk dan Harga terhadap Pembelian Ulang Konsumen (Studi Kasus Freshmart Bahu Manado). Jurnal Administrasi Bisnis, 6(3), 27–34.
Kortlerr, P., & Gary Armstrorng, 2018. Prinsip-Prinsip Permasaran. Erdisi 12.Jilid 1. Terrjermahan Borb Serbran. Jakarta: Errlangga
Kortlerr, Phillip Dan Kervin Laner Kerllerr (2016). Manajermern Permasaran Erdisi 12 Jilid 1 & 2.Jakarta: Pt. Inderks.
Nurjaya, N., Erlangga, H., Oktarini, R., Sunarsi, D., & Jasmani, J. (2021). Pengaruh Brand Image Terhadap Keputusan Pembelian Pada PT. Wahana Motor Di Wilayah Cianjur. Jurnal Ilmiah PERKUSI, 1(2), 291. https://doi.org/10.32493/j.perkusi.v1i2.11044
Pasaribu, R. F. A., Sianipar, I. L., Siagian, Y. F., Sartika, V., Ekonomi, F., & Prima, U. (2019). Jurnal manajemen. 5, 45–52.
Putra, R. (2021). Determinasi Kepuasan Pelanggan Dan Loyalitas Pelanggan Terhadap Kualitas Produk, Citra Merek Dan Persepsi Harga (Literature Review Manajemen Pemasaran). Jurnal Ekonomi Manajemen Sistem Informasi, 2(4), 516–524. https://doi.org/10.31933/jemsi.v2i4.461
Rivaldo, Y., & Yusman, E. (2021). Pengaruh Physical Evidence , Promosi Dan Lokasi Terhadap Keputusan Pembelian Sanford Pada. Jurnal As-Said. LP2M. Institut Agama Islam Abdaullah Said Batam, 1(1), 13.
Sandala, F. D., Tumbel, A. L., & Tampenawas, J. L. A. (2021). Pengaruh Kelompok Referensi, Persepsi Harga Dan Store Atmosphere Terhadap Minat Beli Konsumen Pada Umkm Beenji Cafe Di Sario Kecamatan Sario. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(1), 878–886.
Sari, R. M. (2020). kualitas produk, promosi, dan harga terhadap keputusan pembelian pada makanan cepat saji. Bab Ii Kajian Pustaka 2.1, 5(2004), 6–25.
Satria, D. A., & Sidharta, H. (2017). Pengaruh Citra Merek dan Kualitas Produk terhadap Minat Beli Konsumen Porkball. Jurnal Manajemen Dan Start-Up Bisnis, 2(3), 398–408.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Reni Silviah
This work is licensed under a Creative Commons Attribution 4.0 International License.
Copyright :
Authors who publish their manuscripts in this journal agree to the following conditions:
- Copyright in each article belongs to the author.
- The author acknowledges that the Siber International Journal of Education Technology (SIJET) has the right to be the first to publish under a Creative Commons Attribution 4.0 International license (Attribution 4.0 International CC BY 4.0).
- Authors can submit articles separately, arrange the non-exclusive distribution of manuscripts that have been published in this journal to other versions (for example, sent to the author's institutional repository, publication in a book, etc.), by acknowledging that the manuscript has been published for the first time at Siber International Journal of Education Technology (SIJET).
